Ferrero HCo Boosts U.S. Hazelnut Research with $350K Grants
Slice of Agriculture Team
11/28/2024
Key Highlights:
- $350K total investment: Ferrero HCo awards $180K to Oregon State University and $170K to Rutgers University.
- Oregon research focus: Biological control, weed management, and disease prevention to enhance hazelnut orchard sustainability and profitability.
- Rutgers focus: Development of hazelnut varieties resistant to Eastern Filbert Blight (EFB) through genetic improvement.
Source: Business Wire
Quotes
“ "Our mission is to master the hazelnut value chain from end-to-end to create and deliver value in service of customers, brands, and products." ”
Tommaso de Gregorio, Head at Ferrero's Agri Competence Center
Our Take:
Ferrero's latest investment exemplifies its commitment to a sustainable and resilient hazelnut supply chain, crucial for its flagship brands like Nutella® and Ferrero Rocher®. By partnering with Oregon State and Rutgers Universities, Ferrero is addressing regional challenges while advancing research and innovation in hazelnut cultivation. This strategic focus not only supports local economies but also secures the future of high-demand, premium ingredients in the global market.
